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Use cases/Revenue and GTM
Go-to-market operations

GTOM AI

An agent-native CRM, a marketing agent and governed sending, in one revenue stack.

Revenue teams do not suffer from a shortage of tools. They suffer from records nobody updates, campaigns that take three weeks to leave the building and reporting that nobody trusts by Thursday. GTOM puts agents on the operational work — research, data entry, drafting, sequencing, follow-up — and leaves the judgement calls with your sellers.

Revenue deskLIVE
£4.2M
Qualified pipeline
118
Accounts in motion
31%
Reply rate, top segment
6
Campaigns live
Account research refreshed on 42 target accounts
funding, hiring and tech signals · 08:30
Sequence paused on a suppressed domain
consent withdrawn · no send attempted · 09:05
Proposal draft ready for review
built from last three won deals · 09:44
Forecast changed on two opportunities
stage evidence missing · owner notified · 10:12
9 hrs
Selling time returned per rep each week
3 days
From campaign brief to first send
0
Sends outside consent and suppression rules
8 weeks
From data migration to live team
Capabilities

One stack for the work a revenue team should not do by hand.

The CRM is the spine. Marketing, sending and intelligence read and write to the same records, so nothing is reconciled between four tools at the end of the quarter.

Agent-native CRM

Accounts, contacts, opportunities and activity, with capture done by agents from email, calendar and calls rather than by reps at 6pm on a Friday.

Records that are current without nagging
Marketing agent

Segments built from your own data, campaign briefs turned into assets and journeys, and variants tested without a separate automation project.

Campaigns out in days, not sprints
Governed sending

Email and sequence dispatch with authentication, warm-up, suppression and per-region consent enforced before a message is queued, not audited afterwards.

Deliverability and consent you can evidence
Account research

Continuous enrichment on target accounts from public signals and your own history, summarised into what changed and why it matters this week.

Prep in minutes, not a morning
Proposal and RFP drafting

Structured generation against your templates, pricing rules and precedent from won deals, with the source of every claim traceable.

First drafts a partner will actually edit
Revenue intelligence

Forecast hygiene, stage evidence, next-best-action and attribution computed from the record rather than asserted in a slide.

A forecast that survives a board question
Why another revenue tool

Most GTM stacks fail at the seams, not in the features.

The realityWhat GTOM AI does about it
CRM hygiene is a taxAgents write the record from the work that already happened. Reps confirm and correct instead of transcribing.
Marketing and sales disagreeBoth operate on one set of records. A segment, a sequence and a pipeline stage cannot describe different worlds.
Sending is a compliance riskConsent, suppression and regional rules sit in front of the sender. A non-compliant send is blocked, logged and explainable.
Attribution is a debateTouches are recorded as they happen against the opportunity, so attribution is a query rather than an argument.
AI features are bolted onThe agents are the workflow, not a sidebar. Where a model is uncertain, the task is routed to a human with the context attached.
Fits your estate

Replace the stack, or sit beside the CRM you keep.

GTOM can be the system of record, or it can run as the agent and sending layer over Salesforce or HubSpot while they remain the source of truth. Both are supported deliberately, because most teams are not ready to migrate on day one.

CRM coexistenceBi-directional sync with Salesforce and HubSpot, with a clear owner per object so nothing is overwritten silently.
Email and calendarMicrosoft 365 and Google Workspace for capture, sending and scheduling, with per-mailbox limits respected.
DeliverabilitySPF, DKIM and DMARC alignment, dedicated or shared IP pools, warm-up schedules and bounce handling.
Data and enrichmentYour warehouse plus the enrichment providers you already pay for, with provenance kept on every field.
GovernanceRuns behind ZNYX policy and reports into ENGRAP, so outbound AI use is governed like everything else.
Rollout

Live with one team in eight weeks.

Weeks 1 to 2
Model the revenue motion

Stages, entry and exit criteria, segments and the definition of a qualified opportunity, written down before any data moves.

Weeks 3 to 4
Migrate and reconcile

Accounts, contacts, history and consent state migrated, with a reconciliation report you sign off rather than take on trust.

Weeks 5 to 6
Agents in shadow

Capture, research and drafting run alongside the team. Output is reviewed and scored before anything is sent on your behalf.

Weeks 7 to 8
Go live with one team

One segment and one team live end to end, including sending, with the rest of the organisation onboarded from a working example.

Common questions

Does GTOM replace our CRM?

It can, but it does not have to. Many teams keep Salesforce or HubSpot as the system of record and run GTOM as the agent and sending layer above it. If you do migrate, we run both in parallel through a reconciliation period rather than cutting over in a weekend.

How do you handle deliverability?

Sending is treated as infrastructure: domain authentication, warm-up schedules, volume pacing per mailbox, bounce and complaint handling, and hard suppression that no campaign can override.

What about consent and regional rules?

Consent state is a first-class field with provenance and expiry. Rules are evaluated per recipient region before a message is queued, and a blocked send is recorded with the reason.

Will agents email customers without a human?

Only where you configure it, and never on a first touch by default. Everything else is draft-and-approve, with the approving human recorded.

Can we see why an agent did something?

Yes. Every agent action carries the records it read, the policy that allowed it and the output it produced, retained for the period you choose.

Bring us one quarter of pipeline.

Give us a quarter of closed and open opportunities. We will show you where the hygiene gaps are costing forecast accuracy, before you commit to anything.

See a pipeline walkthrough